Princess Sam Consumer Products Announces ‘Tara Duncan’ Toniebox

New “Tara Duncan” edition of the children’s musical storybox will launch in France this fall.
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License Global

June 7, 2023

‘Tara Duncan’ Toniebox
‘Tara Duncan’ TonieboxPrincess Sam Consumer Products

Princess Sam Consumer Products has awarded a license to


for a version of the company’s Toniebox musical storybox themed around the animated adventure-comedy-fantasy, “

Tara Duncan

.” A selection of Tonies – figurines of Tara and her friends that start up the Toniebox and its stories – will also be developed.

The Tara Duncan Tonie is coming to France, Belgium, Monaco, Luxembourg and Switzerland first, where it will appear at a wide range of retail outlets, including toyshops and supermarkets, beginning in the fall.

The license, one of the first for the Tara Duncan property, follows the successful arrival of Series 1 of “Tara Duncan,” developed and filmed by the Princess Sam Pictures division, in multiple territories in the past year. The series is based on the multi-million selling books by Sophie Audouin-Mamikonian.

“The Toniebox is ideal for the fun, excitement and fantasy that has made so many youngsters fans of the show and its delightful characters,” says Laurent Taieb, head, licensing,

Princess Sam Consumer Products. “We are enormously excited to be bringing Tara Duncan to this major toy brand in this major market. This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world.”

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