January 29, 2021
Planeta Junior has signed an agreement with IMPS, the global license holder of “The Smurfs,” and will coordinate the brand's licensing program in Spain, Portugal and Central and Eastern Europe.
“We are happy to extend our collaboration with such a strong and passionate partner as Planeta Junior,” says Véronique Culliford, President & Founder of IMPS / LAFIG and daughter of Peyo, creator of “The Smurfs.” “They have been very successful increasing the value of ‘The Smurfs’ in the Iberian market with a broad range of great products that embody the joyful spirit of ‘The Smurfs.’ With the new TV [series] coming, we want to collaborate with the best partners and Planeta Junior is definitely one of those”.
Planeta Junior is already “The Smurfs’” agent in Iberia. The deal sees IMPS renew the agreement and add CEE to the list of territories represented by Planeta Junior.
Following the deal, Pleneta Junior will manage the licensing program in all categories except publishing in all aspects of The Smurfs IP including: the classic brand, which targets millennial audiences, and the animated feature films and series, causing a storm among younger audiences. The new “The Smurfs” CGI series will hit TV screens in 2022.
“The Smurfs are some of the most iconic and best loved characters ever created,” says Ignacio Segura, managing director, Planeta Junior. “We are proud to renew this property’s management in Spain and Portugal and to add CEE countries to the agreement. Adults and children will love the amazing products we are developing, which will take ‘The Smurfs’ into unexplored territories.”
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