'PJ Masks' Faces Off in Korea

Entertainment One (eOne) has entered into a series of deals on behalf of its preschool series “PJ Masks” in South Korea.

License Global

August 29, 2018

1 Min Read

Beginning today, 52 episodes of the second season of “PJ Masks” will air on EBS. In a separate deal, Disney Junior has plans to air the second season later this year.

To support the broadcast deals, eOne will build on its relationship with master toy partner Gaiai to release a new toy range based on the series’ second season.

Publishing partner Daewon will unveil a line of storybooks in October.

Additional licensees across apparel, homewares and stationery categories will be appointed shortly and are set to launch during spring/ summer 2019.       

“There’s been incredible growth for ‘PJ Masks’ across Asia,” says Monica Candiani, executive vice president, content sales, family & brands, eOne. “We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like