Paul McCartney Teams for Meat-Free Monday

“The Wombles” are supporting the Meat-Free Monday campaign with the creation of four plant-based recipes made for families. Each of the recipes will be presented in a short film starring a “Wombles” character.

“‘The Wombles’ were relaunched early this year to spread their positive message of local environmentalism,” says Daniel Avener, chief executive officer, MDR Brand Management. “The characters have been heavily involved with Keep Britain Tidy’s Great British Spring Clean and also feature in a series of fun animations across their @Womblesofficial social media channels to encourage all of us to adopt positive (Womble-style) behavior, from recycling and tree planting and rethinking the way we travel, to reusing and refurbishing old items rather than sending them to landfill.”

Paul McCartney is aiding in the efforts by producing a song that will be featured in the recipe short films. He founded Meat Free Monday in 2009 with his daughters Mary and Stella. The not-for-profit campaign raises awareness of the environmental impact of animal agriculture and industrial fishing and encourages people to help slow climate change, conserve precious natural resources and improve health by having at least one plant-based day each week.

“We’re so glad that the Wombles are back and supporting Meat-Free Monday!” says McCartney. “Taking part in the campaign is a fun and easy way to make a positive difference. So why not join them, join us and give it a try?”