‘Oddbods’ Lands at Zeeman

One Animation has brought its preschool brand “Oddbods” to apparel retailer Zeeman.

Across its 500 stores in the Netherlands, Zeeman will launch an “Oddbods” kids’ hosiery range created by The Cookie Company which features socks and home boots.

“The Cookie Company Group is so thrilled that Zeeman acknowledged the power of the ‘Oddbods’ brand and is not missing out on the hottest YouTube brand for kids ever!” says Sabine Hulsman, managing director, The Cookie Company. “Online content is the future and together with our customer Zeeman, we are on it!”

To celebrate the launch, Zeeman will host geo-targeted social media posts highlighting the new “Oddbods” products and promote the range via its website and consumer communications.

“’Oddbods’ has a strong global broadcast presence and a rapidly growing fan-base in the Netherlands,” says Rob Spindley, senior vice president, business development, One Animation. “We’re very excited to build upon this success and see Cookie Company’s colorful and eye-catching range of ‘Oddbods’ products launch at Zeeman - we’re sure it will be a huge hit with fans and also make an ideal gift this Christmas.”