March 17, 2020
Genius Brands has announced that Nickelodeon has again increased the broadcast of the original preschool series “Rainbow Rangers” to 26 airings per week.
Nick Jr. now airs “Rainbow Rangers” Monday through Friday, four airings per day, and six airings on the weekends. The animated action-adventure series premiered on Nick Jr. in November 2018 with five airings per week. The additional airings of “Rainbow Rangers,” which represents a 400-percent increase, are complemented by content available via video-on-demand platforms and the brand’s YouTube channel, where viewers have consumed more than 22.5 million minutes of “Rainbow Rangers” content in the last year.
“From the beginning, we knew we had a special and unique new series for preschoolers that delivers values-based entertainment for children around the world,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “Needless to say, leading broadcasters like Nickelodeon don’t make schedule changes of this magnitude without good reason, and we are thrilled that they continue support ‘Rainbow Rangers’ heading into year two. The series is airing in the U.S. and internationally, and we have several hundred product SKUs planned for rollout at retail in 2020. As I have said many times, we are on track to build a new heavyweight preschool brand, which we anticipate to peak within the next two years.”
In the international market, “Rainbow Rangers” season one debuted last summer across Latin America on Nickelodeon LatAm, as well as in Italy on Cartoonito. Genius Brands is currently in negotiations with broadcasters and licensing agents worldwide.
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