New Season of 'Masha' to Premiere in Italy

Animaccord has confirmed a new broadcast deal with the Italian public media company Rai for "Masha and the Bear" Season 5. Episodes of the new season will air daily on Rai Yoyo and Rai Play scheduled starting May 3.

"We're excited with the technical innovations that Animaccord has implemented to produce and bring its new season in 4K, making a breakthrough in the preschool serial animation field," says Annalisa Liberi, acquisitions head, Rai Ragazzi. "We're happy to plunge kids to this 'Masha and the Bear's' fantasy world that is always close to their daily life & feelings as well as to amaze them with the new scripts and the undiminished energy of the character in exceptional premium quality." 

Alongside the launch of the show's new season, Rai will also release Animaccord's new educational musical project, "Nursery Rhymes," where Masha leads babies and toddlers through a world of nursery rhymes, helping them to tap into their hidden talents and develop them. 

This year, Animaccord marks the tenth year since the first media deal signed for "Masha and the Bear" Season 1 for Rai to premiere the cartoon in Italy – the first country outside the home market where "Masha and the Bear" became a success.