Season 5 of the animated series will launch in May on RAI YOYO, an Italian children's channel.

License Global

February 17, 2021

1 Min Read

Animaccord has confirmed a new broadcast deal with the Italian public media company Rai for "Masha and the Bear" Season 5. Episodes of the new season will air daily on Rai Yoyo and Rai Play scheduled starting May 3.

"We're excited with the technical innovations that Animaccord has implemented to produce and bring its new season in 4K, making a breakthrough in the preschool serial animation field," says Annalisa Liberi, acquisitions head, Rai Ragazzi. "We're happy to plunge kids to this 'Masha and the Bear's' fantasy world that is always close to their daily life & feelings as well as to amaze them with the new scripts and the undiminished energy of the character in exceptional premium quality." 

Alongside the launch of the show's new season, Rai will also release Animaccord's new educational musical project, "Nursery Rhymes," where Masha leads babies and toddlers through a world of nursery rhymes, helping them to tap into their hidden talents and develop them. 

This year, Animaccord marks the tenth year since the first media deal signed for "Masha and the Bear" Season 1 for Rai to premiere the cartoon in Italy – the first country outside the home market where "Masha and the Bear" became a success.

Read more about:

Masha and The Bear

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like