Animaccord and Italian theme park Leolandia will open a new branded area inspired by the series “Masha and the Bear.”

License Global

July 30, 2018

1 Min Read

Animaccord and Italian theme park Leolandia will open a new branded area inspired by the series “Masha and the Bear.”

La Foresta di Masha e Orso offers visitors more than 10,000 square meters to explore the magic and adventure of the series “Masha and the Bear.”

The themed area includes seven exclusives.

Key offerings include:

-Vroom, a themed roller coaster inspired by a Russian mountain and modified for small children;

-Masha’s courtyard, with a water play area, slides and interactive water lilies;

-Live shows at Teatro Fattoria including Canta e Balla con Masha e Orso (Sing and Dance with Masha and the Bear);

-Two shops and a refreshment point

"The inauguration of the new theme area of Masha and the Bear in Leolandia is one of the most important events for us in Europe this year,” says Dmitry Loveiko, chief executive officer, Masha and the Bear Ltd. “We appreciate much the fact that this project is approached to families, and that it is addressed to both children and their parents. The appreciation of the park for our brand makes us absolutely proud, and I hope that this event and the new area will live up to the little fans Italian emotions and will make their adventures in Leolandia unforgettable."

The new Masha and the Bear area extends the existing partnership between “Masha and the Bear” and Leolandia.

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License Global

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