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Program set to deliver preschool merchandise into apparel, toys, home décor and back-to-school categories.
December 6, 2023
Glen Keane Productions has announced a strategic partnership with Licensing 360 to expand its licensed merchandise program for its Netflix show, “Trash Truck.” The program will aim to deliver preschool merchandise in the core categories of apparel, toys, home décor and back-to-school.
“Trash Truck” is an Emmy-nominated Netflix animated preschool series about the adventures of six-year-old Hank and his best friend, a honking, snorting trash truck.
“‘Trash Truck’ delivers straight from the heart,” says Stephanie Kupperman, chief executive officer, Licensing 360. “What attracted me to this show was the humor and warmth of the stories. It is a deeply charming, visually stunning animation preschool series. It is the gem preschool series on Netflix, and I am honored to deliver to fans what they’ve been asking for: a piece of ‘Trash Truck’s’ magic in their home.”
“We knew we had a spark with ‘Trash Truck’ and we knew we had to deliver merchandise to fans but were not clear on the approach,” says Angie Sun, Glen Keane, production and creative producer, “Trash Truck.” “When we met Stephanie, we knew her experience, creativity and understanding of the merchandise landscape would help propel this brand to new heights as we add new content next year. We can’t wait to see our brand in the hands of our young fans.”
“We have received so many requests for ‘Trash Truck’ merchandise and are now thrilled to be able to announce a partnership with Licensing 360 to officially bring ‘Trash Truck’ off the screen and into the hands of our audience,” says Max Keane, creator, “Trash Truck.” “Stephanie is a great champion of this show, and we have complete trust in her experience and understanding of how to license and grow the ‘Trash Truck’ brand into its full potential. This is going to be a very exciting year for us and fans of ‘Trash Truck.’”
“As creators, we want to have a connection with our audience,” says Glen Keane, executive producer, “Trash Truck.” “Being able to do that for me has always been through the creation of characters I believe in, timeless characters that the audience wants to spend time with, whether that character is a boy, girl, animal … or even a truck. ‘Trash Truck’ is a great example of this. With Stephanie’s vision for ‘Trash Truck,’ we feel confident with its future in her hands.”
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