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April 6, 2018
With both Brand Licensing Europe and MIPJunior quickly approaching, Mondo TV has revealed several new programs as well as a slate of licensing partners and initiatives for its most popular programs that are sure to excite fans throughout the EMEA region.
Continuing to build on its popular series “Heidi, Bienvenida a Casa,” Mondo TV has signed on Panini to produce a wide range of products for the Spanish- and Portuguese-speaking regions of Europe and Latin America. The new products are expected to launch in 2018.
Heading into BLE, Valentina La Macchia, licensing director at Mondo TV, says the company hopes to appoint a number of agents for the series throughout the EMEA region. She also notes that the company is currently seeking a European partner to produce a live stage show for the series following the success of the series’ live stage show in Buenos Aires, Argentina, which took place for two days in June. For MIPJunior, Mondo TV will aim to secure a series of distribution partners for the program across EMEA.
Another key focus for Mondo TV, according to La Macchia, is “Invention Story,” which is a new 3D-animated, comedy-action series for kids that follows the adventures of an intelligent, creative fox who, in each episode, comes up with a new invention that amazes the rabbit population in Carrot Town, his adopted home. The series is slated to air next year, and both Mondo TV and its co-production partner Henan York Animation have already reached an agreement to develop five seasons of “Invention Story.” During BLE, the company hopes to appoint a master toy licensee for the new series as well secure a global publisher. Meanwhile, at MIPJunior, Mondo TV will focus on securing TV broadcast partners, covering both pay and free-to-air, on major channels worldwide.
In addition to “Invention Story,” Mondo TV will also be introducing the new series “Metalions” in collaboration with the Korean toy company Young Toys. The new animated series will follow Elon, an 8-year-old inventor whose world changes forever when he discovers his role as a protector for the Earth and its environment. The new series will be available in 2018.
While the new series’ licensing program is already underway, in large part thanks to Young Toys, La Macchia says the company is still seeking to appoint a master toy distributor in Italy while beginning to actively work on the licensing program.
The series “Robot Trains” is also performing well for Mondo TV, according to La Macchia. Most recently, the company has secured several licensing partners for the brand in the Italian market–including Preziosi Food for confectionery such as Easter eggs and surprise eggs; Grani & Partners for collectible products, particularly 3D figurines; Ravensburger for puzzles and memory games; and Gribaudo La Feltrinelli for publishing. Meanwhile, in the Iberian region, new partners include Comansi for PVC figures and Gedis for collectibles.
The upcoming second season of “Robot Trains” will be a co-production between Mondo TV and CJ E&M; however, Mondo TV will continue to handle the series’ TV distribution and licensing in various European territories, the Middle East, Australia and New Zealand.
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