Millimages Expands Licensing and Content Platforms in Latin America

Millimages has announced new licensing agreements and content sales in Latin America, including partnerships with Tycoon Enterprises, IMC, and SVOD and Pay TV deals with Globoplay and TV Brazil.

On the licensing front, Tycoon Enterprises represents Millimages’ brand, “Molang,” in Mexico. Further south, IMC will expand its representation of the same property in Argentina to include the rest of Central and South America.

In Brazil, SVOD platform, Globoplay, has picked up Season 4 of “Molang” while TV Brazil has acquired Pay TV rights to “Pirata & Capitano” (Season 1), “Mouk” (Season 1), “Trust Me I’m a Genie” and feature film, “The Sandman.”

Mexican fans will also find merchandise on shelves, such as back-to-school products by American Bags and kids’ apparel by E-Fashion, while in the rest of Latin America, Carnival Design has signed a deal for toys, BTS, novelties and party goods geared toward kids and adults.

“We are thrilled to see how Molang is performing in Latin America and especially in Mexico,” says Adrien Moretto, general manager, Millimages. “This territory has had a huge community on social media from the very beginning, and seeing that this success keeps on growing to content sales and merchandising makes it a great example to follow in other key territories.”

Related:10 Minutes With … Millimages on Characters and Animation Licensing Trends

Earlier this year, License Global spoke with Moretto about the “Molang” IP in the fashion world and the focus on a licensing campaign in the U.S.

“We couldn’t be more excited to begin our partnership with Millimages and the beautiful property, ‘Molang,’” says Elias Fasja, president, Tycoon Enterprises. “Kind, gender-neutral, enduring characters full of positive messaging and zesty humor, Molang and Piu Piu hold the perfect formula to reach the hearts of Latin American viewers.”

“There is an unequivocal love for Korean Kawaii-style properties amongst our millennial and Gen Z consumers, and Mexican ‘Molang’ fans are already a legion,” says Dalia Benbassat, vice president, corporate relations, Tycoon. “We are certain ‘Molang’ represents a magical opportunity for top Retailers in the fashion, gift and houseware sectors, and we can’t wait to see our first lines of merchandise hit shelves!”