March 26, 2020
Mondo TV’s original new children’s animated series “MeteoHeroes” is headed to Italy and will debut worldwide on Cartoonito.
The series will be supported by a marketing campaign and a fast-growing licensee list.
“The arrival of ‘MeteoHeroes’ on Cartoonito is a major statement about the quality, originality and potential of this new series,” says Matteo Corradi, chief executive officer, Mondo TV. “We think the time is right for a show that addresses important issues in an engaging, exciting way that boys and girls everywhere will love – and this is it. There really isn’t anything like ‘MeteoHeroes’ on TV anywhere.”
A four-episode sneak preview will air on April 22, followed by the series launch in June, when the four opening episodes will air again followed by 14 brand-new episodes. More new episodes will launch in October, when previous episodes will begin a second run. The show focuses on the effects of climate change and how individuals can live a more sustainable life.
Giunti has signed on to produce books and activity books, while Playpress will develop a magic book and coloring and activity books for the newsstand channel. Mondadori is on board for a monthly magazine with “MeteoHeroes”-inspired gadgets. Eu.Promotions will be handling the loyalty promotion category. Ravensburger will produce puzzles and memory games. Among other categories, home video will be handled by Koch Media, and Kimbe will organize shopping mall events as the licensee of costume characters for meet-and-greet activities. Many other negotiations are ongoing or completed, including a range of Easter eggs for 2021.
The six “MeteoHeroes” will be featured in a dedicated human-sized globe installed in downtown Milan from June through September, accompanied by an augmented reality element. If a visitor points their smartphone at the globe, they will be taken to a page that offers information on the project and the artist who made it.
The consumer products program will launch at retail soon, with the first licensed products on shelves by October. Products will be designed and developed in compliance with sustainable best-practices such as using recyclable materials. The licensing program will also commit to a reduced carbon footprint with tangible zero-impact campaigns.
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