Media I.M. Strikes ‘Sunny Bunnies’ Deals

Media I.M. has announced two new deals that will launch its global pre-school series “Sunny Bunnies,” into several new Asian territories.

Media I.M. has signed their first deal with Chinese VOD giant Tencent for seasons one to three of the “Sunny Bunnies” animation series. Also included in the deal is sub-brand “Sunny Bunnies” Get Busy, which teaches children Sunny Bunny-themed arts and crafts. Tencent plans to launch Sunny Bunnies later this summer. The show is also on air on Youku, Mango TV, iQIYI, Hisense and Huawei Video via a string of previous deals with major Chinese platforms.

“The entire ‘Sunny Bunnies’ project continues to gain momentum, with content rolling out in almost every territory around the globe and merchandising in our key markets,” says Maria Ufland, co-founder, Media I.M. “The last couple of months have been extremely difficult for kids and their families globally and we see rising demand for feel-good content which makes kids laugh out loud and puts a smile on their faces.

A second deal for the pre-school series will see the first four seasons of “Sunny Bunnies” debut this summer on Pakistan’s Kids Zone, the first HD children’s channel in the country. 

“We have been working hard to make the show fun and relevant for kids focusing on developing specials such as washing hands and exercising with ‘Sunny Bunnies’ as well as creating more of Get Busy sub-brand to keep the kids occupied,” continued Ufland. “Through Tencent, the Bunnies will have access to a staggering number of potential new fans, while the Kids zone Pakistan deal will see our little friends bounce into new and exciting Asian territories.”

The partnerships come on the heels of Media I.M.’s deal with 0+ Media for “Sunny Bunnies.”