Maurizio Distefano Licensing Showcases Holiday Consumer Products

Festive products are set to hit the Italian market from IPs such as “Bing,” “Bluey,” “ALVINNN!!! And The Chipmunks” and “Masha and the Bear.”

License Global

November 7, 2023

1 Min Read
“Bing” Calzettone, Maurizio Distefano Licensing
“Bing” CalzettoneMaurizio Distefano Licensing

The Maurizio Distefano Licensing agency has announced a raft of festive consumer products in the toy and seasonal product sectors featuring IP from its portfolio.

Giochi Preziosi, a licensee for “Bing,” is stocking the shelves with new toys, including a fire truck playset and Bing Peek a Boo. Among the seasonal products this year, the “Bing” Calzettone is returning, with many surprises inside.

Giochi Preziosi is also announcing new entries in the “Bluey” toy line, with a new talking “Bluey” plush and garbage truck play set.

Elsewhere, a book collection from Little Angel, published by La Coccinella, represents the first Italian book collection of the license, featuring six titles: the board books, “I colori” (Colors), “I numeri” (Numbers), “Mi son fatto la bua!” (I Got a Booboo!), “Insieme a far la spesa” (Grocery Shopping Together) and the coloring books, “Colora con Gianni piccino” (Color with Baby John) and “Gioca con Gianni piccino! super stickers” (Play with Baby John! super stickers).

Dolfin has also announced an assortment of licensed stockings with sweets, including “Bing,” with stockings for the Epiphany in four different sizes, the little panettone, non-slip stockings, chocolate coins, Santa’s sack and mittens. For “Bluey,” Epiphany stockings in four sizes, surprise eggs, non-slip stockings and mittens and Epiphany stockings in three sizes for “ALVINNN!!! And The Chipmunks.”With “Masha and the Bear,” Christmas is just as sweet, thanks to Motta’s Pandorino and Panettoncino, as well as Zaìni's Epiphany stocking.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like