February 15, 2023
Studio 100 Media, an independent studio for kids’ and family entertainment, is taking “Mia and Me” (O mundo de Mia) into licensing in Brazil, by collaborating with licensing agency, Lotus Global Marketing.
Lotus Global Marketing will be developing a licensing program and opening new markets for “Mia and Me” in Brazil and whole of LatAm.
In Europe and especially in the German-speaking territories, “Mia and Me” already has several licensing deals and a master toy line by Simba Dickie Group.
“We are very excited to work with Studio 100 Media on such a wonderful brand with great potential in our territory,” says Celso Rafael, chief executive officer, Lotus Global Marketing. “Considering the excellent performance of ‘Mia and Me’ on key FTA and digital platforms, we anticipate a complete licensing program in the upcoming months including key categories such as toys, apparel, back-to-school and stationery, health & beauty and F&B. With these categories in place, our mid-term plan is to aggressively develop marketing initiatives and support our licensees and retailers on their consumer promotions.”
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