Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
June 16, 2021
Lion Brand Yarn Company has announced that fans will soon be able to create sweaters, tops and outfits found in the show “Schitt’s Creek” through its upcoming line of official products, which will be available at the end of 2021. The announcement comes immediately following a licensing deal between Lion Brand and ITV Studios, the global distributor of the “Schitt’s Creek” series.
“We are excited and proud to be partnering with ITV Studios and launching a product line inspired by ‘Schitt’s Creek,’ a show that has captured the hearts of TV viewers in multiple countries,” says Chris Mills, president and chief executive officer, Lion Brand Yarn Company. “In addition to releasing exclusive yarns and patterns that will allow fans and crafters to recreate their favorite garments, we’re honored to be associated with a show that promotes positivity, warmth and inclusivity – messages that are integral to Lion Brand’s mission as a company. For Lion Brand, the combination of the show’s striking knitwear and its warmhearted themes were a perfect match. With everything we do, we strive to create a more colorful, connected, comforting and caring world, and that’s exactly what the world of ‘Schitt’s Creek’ is. We can’t wait for our customers to make, wear and enjoy the stunning styles of that world.”
Lion Brand’s line of “Schitt’s Creek” products will include varying styles and colors of yarn, all of which will bear an exclusive “Schitt's Creek” label. It will also include a variety of patterns for both adults and children, with detailed instructions on how to create the clothing inspired by the “Schitt’s Creek” characters: David Rose’s collection of sweaters, Alexis Rose’s cardigans and more. Matching merchandise such as pillows and throw blankets will also accompany the line.
“We were thrilled with the opportunity to work with Lion Brand on this first-of-its-kind ‘Schitt’s Creek’ product line,” says Kim Dingler, chief content officer, global entertainment, ITV Studios. “Dan Levy, the co-creator and star of ‘Schitt’s Creek,’ famously sought out garments on Etsy and eBay to outfit himself and his castmates. Now, thanks to Lion Brand, a company that shares the ‘Schitt’s Creek’ ethos of community, consumers and crafters will have a one-stop shop and be able to make their own ‘Schitt’s Creek’ outfits.”
Read more about:Schitt's Creek
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024