‘Hey Duggee’ Exhibition Launches at London Design Museum

Creator Grant Orchard and BBC Studios have previewed a new season of “Hey Duggee” to fans at the grand opening of the “Designing Duggee” exhibit at the London Design Museum.

Running from Oct. 25-28, the new exhibit celebrates the creation and care that goes into each episode of the six-time BAFTA award-winning preschool series “Hey Duggee” on CBeebies.

Created by Grant Orchard and Studio AKA, “Hey Duggee” season one is consistently ranked as one of CBeebies most-watched shows, with one billion minutes of YouTube view time and fans in more than 150 countries.

“We’re thrilled to be working with the Design Museum on such a fun, exciting and unique exhibition,” says Laura Conner, global brand manager, children’s, BBC Studios. “‘Hey Duggee’ has become a much-loved brand, and this fantastic collaboration will allow fans both little and big to explore the design, animation and production process behind Duggee and the squirrels.”

The exhibit, which allows fans to explore the story, sketches and character styling behind the show, will return Dec. 28 through Jan. 6 with a workshop and even more chances for kids to get inspired.

“As a child I used to go to the Commonwealth Museum and be inspired by what I saw there, so it's such an honor to have my early sketches, designs and concepts on display at what has now become the Design Museum,” says Orchard, creator, “Hey Duggee,” Studio AKA. “The exhibition offers our creative fans a chance to explore the design secrets behind ‘Hey Duggee’’s success, and I hope that it will inspire children to pick up a pencil and get sketching too!”

License Global was at the launch of “Designing Duggee” and spoke exclusively with Orchard. Check back soon for our full interview on the importance of design and how creating a show both kids and adults enjoy can lead to an organic licensing program.