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Gustavo Antonioni joins ITV as brand chief

Gustavo Antonioni will join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director responsible for driving the global marketing and licensing strategy.  The former Marvel Entertainme

April 6, 2018

1 Min Read

Gustavo Antonioni will join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director responsible for driving the global marketing and licensing strategy. 

The former Marvel Entertainment and Warner Bros executive will manage the global marketing team, as well as the brand management and merchandising and licensing teams. He will also be working closely with ITV’s marketing and commercial teams.

Antonioni’s appointment follows the recent merger of Granada International and Granada Ventures, ITV’s worldwide distribution and licensing arms. Led by Peter Iacono, president and managing director of ITV Worldwide, the newly merged division includes the global distribution operations for ITV’s theatrical, video, TV, publishing, consumer products and international networks.

Antonioni has also worked for Sony Pictures, Time Warner and The Walt Disney Company.

Peter Iacono said: “Gustavo Antonioni has a proven track record of managing high profile consumer brands for some of the biggest entertainment companies on the planet. His expertise and international outlook will play a vital role in driving ITV’s global marketing and licensing strategy forward.”

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