Guinness World Records Inks Content Deal With Kidoodle.TVGuinness World Records Inks Content Deal With Kidoodle.TV

Guinness World Records, a global authority on record-breaking, has announced a content partnership with Safe Streaming platform Kidoodle.TV. The two-year partnership will see more than 100 specially selected clips from GWR's popular YouTube channel showcased in a serialized format, with themes such as Meet The Record Breakers, Amazing Animals and Science & Stuff. Every piece of content available on the service will be strictly vetted to ensure all content is age-appropriate.

“The addition of the iconic branded Guinness World Records content expands our large offering of content that reaches kids under 12 in over 140 countries,” says Brenda Bisner, senior vice president, content and business development, Kidoodle.TV. “This is a partnership we are very pleased to have and look forward to launching this great content on our Safe Streaming channel.”

Celebrating its 65th anniversary in 2020, Guinness World Records has built up a global audience of more than 16 million followers on Facebook and more than 5.5 million subscribers on YouTube. It is also a leading brand on TikTok with more than 3 million followers. The world-famous book remains a perennial bestseller, too, with more than 143 million copies sold to date.

The partnership is due to go live in early December.