Sponsored By

'Guess How Much' Apparel Debuts in ANZ

“Guess How Much I Love You-The Adventures Of Little Nutbrown Hare” will land in Peter Alexander stores this month with a branded sleepwear range for women, men, kids and babies based on the television series.

License Global

March 4, 2019

1 Min Read

This marks the first time the brand has been available in the Australian and New Zealand sleepwear retailer. The range of sleepwear, based on the meadow friends, features characters from the television series across a ladies and men’s range including long-sleeve pajama tops, sleepwear pants, a sleep-tee for maternity and plus size. The “Guess How Much I Love You-The Adventures Of Little Nutbrown Hare” kids’ and baby range includes onesies, long-sleeve and short-sleeve pajama tops as well as shorts for both girls and boys.

Currently on-air on ABC KIDS, the series by Australia’s SLR Productions, in conjunction with co-production partners KIKA-Der Kinderkanal, HR-Hessischer Rundfunk of ARD and ABC KIDS, has produced two 78 x 11-minute seasons of the show as well as two 26-minute holiday special short films and broadcasts in more than 160 countries. The SLR Productions series is based on the classic book of the same name written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books.

This year marks the 25th year anniversary of the book, having sold more than 32 million copies.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like