September 24, 2020
GavinHoss Group has been named the licensing agent for the “Trailer Park Boys” 20th anniversary consumer products campaign.
The agency was chosen by TPB Production Limited, the company that owns and manages all intellectual property rights associated with “Trailer Park Boys,” to create a line covering a broad range of products, retail partnerships and fan events based on the Netflix show.
“’Trailer Park Boys’ is a Canadian institution with a huge fan base hungry for a piece of the booze-fueled misadventures of three long-time friends,” says Jessica Gavin, partner and co-founder, GavinHoss. “We’re very excited to be working with ‘the boys’ on the 20th anniversary initiative that will put series-themed products in viewers’ hands to enjoy away from the screen.”
GavinHoss is planning to build a robust consumer products program geared to the series’ adult demographic that includes toys and games, novelty, apparel, food and beverage, pet supplies and health and beauty care.
“For two decades we’ve shown what life is like between prison terms and in the trailer park, showing how hard-working guys cope with and experience the world,” says Brad Stella, brand head, TPB Production Limited. “This licensing campaign is for ‘our boys,’ who have been urging us to produce product for a long time. We’re so happy to make this happen.”
The partnerships are set to begin in spring 2021 across the U.S. and Canada. Other international markets will follow.
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