FEMA’s Ready Campaign, Ad Council Partner with Miraculous for Emergency Preparedness Initiative for Children

Campaign will commence on Aug. 10 and include TV, billboards, bus shelters and social media across the U.S. encouraging kids to prepare for emergencies.

License Global, Content Editor

August 9, 2023

2 Min Read
Miraculous 'Get Prepared' poster
Miraculous 'Get Prepared' posterZag

Federal Emergency Management Agency’s (FEMA) Ready Campaign and the Ad Council have partnered with ZAG HEROEZ “Miraculous: Tales of Ladybug and Cat Noir,” for a national public service advertising campaign (PSA) that will feature the superhero characters to increase awareness for emergency preparedness among children. The campaign will commence Aug. 10.

In the animated series, secret superheroes, Ladybug and Cat Noir, must put their planning skills to good use to defend Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30- and 60-second PSAs that will air in donated media throughout the country.

Ready Campaign messaging includes a four-step approach to preparedness: be informed about different types of emergencies that could occur and their appropriate protective actions; make a family emergency plan including information on how to reconnect and reunite; build emergency supply kits to ensure preparedness whether at home, at work or in the car and to get involved by finding opportunities to support community preparedness.

“With the extreme weather threats we face today, we must empower children to play an important role in disaster preparedness, and that starts by meeting them where they are,” says Deanne Criswell, administrator, FEMA. “With the popularity of superheroes like Ladybug and Cat Noir at an all-time high, we can leverage these trusted messengers to engage America’s youth on ways to keep their families safe when disaster strikes.”

Related:ZAG HEROEZ’ Miraculous: Tales of Ladybug and Cat Noir’ Celebrated Across Latin America

“FEMA and the Ad Council have been at the forefront of driving emergency preparedness for 20 years, and while you don’t need Miraculous powers to plan, we are delighted that our superhero characters will be putting their skills to good use and communicating these critical planning messages to the American public,” says Hyde Schram, vice president, global partnerships, ZAG.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like