eOne Unmasks New ‘PJ Masks’ Licensing Partners, Renewals

eOne is expanding its presence in the U.S. and Canada with new partners and more than two dozen renewals across a broad range of consumer products categories.

“PJ Masks,” which delivers its fourth season of episodes to Disney Junior audiences in North America this spring, will be featured in an array of products from all-new partners like Procter & Gamble, as well as additional new products from a multitude of existing partners such as VTech, Disguise and master publisher Simon & Schuster. The brand’s master toy partner, Just Play, will continue to roll out new lines in 2020 as well.

“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime – and that continue to build on the already strong consumer affection for ‘PJ Masks,’” says Joan Grasso, senior vice president licensing, North America, family and brands, eOne.

The new deals following on the recently announced “PJ Masks” theme park coming to Italy later this year. Entertainment One has secured a multi-year agreement with Italian theme park Leolandia that will see the launch of the world’s first PJ Masks City theme park attraction.

The attraction will be a fully themed area featuring rides, shops and restaurants. Each area aims to create a fully immersive environment that brings the “PJ Masks” brand to life.

Collectively, “PJ Masks” has more than 90 licensees in the U.S. and 50 in Canada. The brand’s licensing deals cover a broad range of product categories.