Sponsored By

eOne Unmasks New ‘PJ Masks’ Licensing Partners, Renewals

eOne’s animated property has announced new partners and more than two dozen renewals across a range of consumer products categories.

License Global

February 24, 2020

1 Min Read

eOne is expanding its presence in the U.S. and Canada with new partners and more than two dozen renewals across a broad range of consumer products categories.

“PJ Masks,” which delivers its fourth season of episodes to Disney Junior audiences in North America this spring, will be featured in an array of products from all-new partners like Procter & Gamble, as well as additional new products from a multitude of existing partners such as VTech, Disguise and master publisher Simon & Schuster. The brand’s master toy partner, Just Play, will continue to roll out new lines in 2020 as well.

“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime – and that continue to build on the already strong consumer affection for ‘PJ Masks,’” says Joan Grasso, senior vice president licensing, North America, family and brands, eOne.

The new deals following on the recently announced “PJ Masks” theme park coming to Italy later this year. Entertainment One has secured a multi-year agreement with Italian theme park Leolandia that will see the launch of the world’s first PJ Masks City theme park attraction.

The attraction will be a fully themed area featuring rides, shops and restaurants. Each area aims to create a fully immersive environment that brings the “PJ Masks” brand to life.

Collectively, “PJ Masks” has more than 90 licensees in the U.S. and 50 in Canada. The brand’s licensing deals cover a broad range of product categories.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like