October 6, 2020
Hasbro’s global entertainment studio, eOne has announced that it has secured a lineup of international broadcast partners for the next chapter of the “My Little Pony” brand.
Hasbro is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
Several broadcasters around the world have picked up the show including:
Warner Media's Cartoon Network and Boomrang in Australia and South East Asia and Channel 9 GO! in Australia;
TVNZ in New Zealand;
Mediacorp in Singapore;
Spacetoon in the Middle East;
Tiny Pop, part of Sony Pictures Television, in the U.K.;
Discovery Kids in Latin America;
Discovery Family in the U.S.;
Corus Entertainment’s Treehouse in Canada;
Disney Channel in Germany;
Gulli in France; and
Cartoonito in Italy.
“My Little Pony: Pony Life” will now join its portfolio partner “Peppa Pig” in several territories including Canada (Treehouse) and Latin America (Discovery). The show will also be available on selected digital platforms at a later stage.
“’Pony Life’ is a fresh and exciting take on a classic brand, and we are so pleased to be able to bring it to many of our TV and digital partners around the world,” says Monica Candiani, executive vice president, content sales, Family Brands, eOne. “Going forward, we are confident that we will be able to secure the strongest broadcast platforms for our bigger portfolio of hit properties and realize incredible benefits by building on the remarkable relationships we have with global partners.”
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