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August 14, 2018
Just Play (distributed by Flair) and Playmobil will lead the series’ licensing program. “‘DreamWorks Spirit Riding Free’ is capturing the hearts of families and is achieving the all-important stamp of parental approval too,” says Hannah Mungo, U.K. and Ireland country director, Universal Brand Development.
“The property is wholesome and has been lauded for its inspiring themes for young girls of courage, adventure and friendship. We’re delighted to be working with Just Play, Flair and Playmobil on the launch of the U.K. licensing program. The quality of their respective products will extend the brand experience beautifully.
U.K. retailers are really excited.” Just Play’s range will include collectibles, dolls and horses, playsets, plush and deluxe sets.
The Playmobil line will be comprehensive and include Horse Stall sets featuring the main characters from the series alongside their horses and playsets. “DreamWorks Spirit Riding Free” recently launched on Sony’s free-to-air POP TV channel, the U.K.’s top commercial broadcaster for kids. Full product ranges will be available beginning Sept. 28.
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