October 10, 2023
Crunchyroll has announced a partnership with brand licensing agency Black White Orange (BWO), which will oversee and manage licensing merchandise programs in India. This will involve the development of fresh licensing programs with new partners across various categories.
“Anime has captivated fans across India and this new partnership with BWO will allow us to better serve the local Indian anime community,” says Anna Songco Adamian, vice president, global consumer products, Crunchyroll. “We’re looking forward to working with new partners to celebrate anime and grow the love of this dynamic artform across the nation.”
Black White Orange will work closely with more than 35 anime titles available for streaming on Crunchyroll, including “Zom 100: Bucket List of The Dead,” “Robotech,” “Vash the Stampede,” “Trigun” and “My Dress-Up Darling,” among others. Raphael Guimaraes, associate director, Crunchyroll, will lead consumer products deals for the India subcontinent.
“India stands as one of the burgeoning consumers of anime content, and this trend is on the rise, attributable to platforms like Crunchyroll and major fan events,” says Mitali Desai, co-founder, chief operating officer, Black White Orange Brands. “According to a study by Rakuten Digital Commerce, anime enthusiasts in India display higher engagement levels and are inclined to spend 40% more on licensed products than the national average. Hence, we’re very confident in the success of this partnership and are super excited about collaborating with Crunchyroll to further fuel the anime love.”
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