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Black White Orange Tapped as Licensing Agent for Netflix in India, South Asia

Deal will focus on international hits for the streaming giant.

License Global

January 31, 2023

1 Min Read
Netflix and BWO logos, respectively.
Netflix and BWO logos, respectively.Netflix/BWO

Black White Orange (BWO), an India brand licensing and consulting agency, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, BWO will manage brand consulting and licensing for Netflix’s expansive show portfolio, including major international titles like “Squid Game,” “Stranger Things,” “Bridgerton,” “Rebel Moon,” “One Piece,” “Money Heist” and Indian originals including “Archies,” among others.   

BWO will establish and develop Netflix’s consumer products business in India, as well as Sri Lanka, Pakistan, Bangladesh and Nepal. 

“Netflix is an iconic brand in India, and at BWO we could not be more excited with the idea of launching consumer products for this legendary brand,” says Mitali Desai, chief operating officer and co-founder, Black White Orange. “Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favorite stories. Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass-market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going.”  

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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