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May 20, 2021
The second season of “The Adventures of Paddington” launched in April 2021 in the U.K. Now, The Copyrights Group is expanding the brand’s licensing program with a variety of products for kids and families.
The Copyrights Group worked with licensees including:
John Adams for board games;
8th Wonder for wooden toys;
Character World for bedding;
Kokomo for toiletries;
Fashion U.K. for daywear;
Aykroyds & TDP for nightwear;
DNC for bottles, lunch bags and melamine;
Moonpig and Danilo for greeting cards;
Amscan for dress-up;
William Lamb for bags, backpacks and footwear;
Kinnerton for confectionery;
Roy Lowe for socks;
Paper Projects for stickers; and
Rainbow Designs, who is launching further ranges, including talking plush.
These launches build on a program launched in 2020 alongside the first series of the TV show, which comprises books from HarperCollins, plush and toys from Rainbow Designs, puzzles from Ravensburger, ELAs from Trends, DVDs from Studiocanal and magazines from Redan.
“’Paddington’ consumer touchpoints have been available for many years through classic and film content, and it has been a great journey to see a whole new range of ‘Paddington’ products come to life to support the launch of the ‘Paddington’ TV series,” says Sophie Kopaczynski, chief executive officer, The Copyrights Group. “In 2021, we are proud to partner with a lot of licensees who are expanding the range, for the enjoyment of all ‘Paddington’ fans.”
Alongside merchandising, an increasing number of “Paddington” experiential offerings are also being developed for fans of all ages, including a “Paddington” exhibition at the British Library, Paddington trails with BRICKLIVE and more to be announced later in 2021 and 2022.
Read more about:Paddington
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