Chuck E. Cheese Gameshow Series in Development with Magical Elves

Family entertainment company, Chuck E. Cheese, has formed a development partnership with Magical Elves, a producer of award-winning, non-fiction content to create a gameshow series based on the brand's arcade experience.  

The series will leverage the global awareness of Chuck E. Cheese, tapping into a multi-generational fan base that has grown up with the brand. The format will feature stand-alone comedic physical challenges where duos of adults will compete in supersized arcade games, including pinball, air hockey, alley roller and the human claw. The top ticket-earning duo will get the chance to exchange their tickets for prizes of the massive version of the Chuck E. Cheese prize wall. 

"With a legacy spanning over four decades, Chuck E. Cheese has been an integral part of the family experience for kids and adults across the world," said Melissa McLeanas, vice president, global licensing, media and branded entertainment development, Chuck E. Cheese. "We are thrilled to be working with Magical Elves, whose deep expertise in unscripted content make them the perfect partner to capture the wholesome competitive spirit tied to childhood memories and transform the Chuck E. Cheese experience for television." 

"Chuck E. Cheese is the place where a kid can be a kid – but as grown adults, we still have dreams of ruling the arcade, taking on the iconic games we love!" say Jo Sharon and Casey Kriley, co-chief executive officers, Magical Elves, in a joint statement. "We're excited to celebrate these legendary arcade games plus the best of today, all with a supersized twist." 

Related:Chuck E. Cheese Makes Its Mark in Australia

The potential series is CEC Entertainment's first entry into unscripted content, and the most recent announcement from the global licensing, media, and entertainment division. The new division has introduced several initiatives as Chuck E. Cheese expands its brand presence outside the four walls, including a licensed merchandise program and original character content.  

Creative Artists Agency brokered the project.