July 19, 2022
Food-themed entertainment brand, Chefclub, and Pluto TV, a free ad-supported streaming television (FAST) service, have launched of a standalone Chefclub channel in France. The partnership comes on the heels of Chefclub’s debut on Pluto TV’s channels in the U.S., Latin America, Spain and the U.K. in April this year.
“We are very happy to launch Chefclub on Pluto TV,” says Philippe Larribau-Lavigne, country manager, France, Paramount. “Cooking and lifestyle are popular genres among our audience and Chefclub’s world-renowned brand and content will be a great addition to our service. This exciting partnership with Chefclub arrives with Pluto TV reaching 100 channels in France, which shows the ever-growing interest of audiences for quality entertainment, all for free.”
“We are very proud to be a part of Pluto TV’s growth in Europe, starting here in our home territory of France,” says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. “This collaboration is a key step in our strategy to build FAST partnerships around the world, and eventually establish our own channels in major territories like the US, where we have a huge following and viewership.”
In April, Chefclub partnered with Pluto TV in the US, LatAm, Spain and UK to stream 100 hours of food content in both English and Spanish; and a first animated series starring the popular Chefclub Kids animated mascots is in development. Chefclub is also expanding its “Food and Family” catalog with exclusive new content and IPs produced in its studio, for distribution on all major digital, mobile and streaming television platforms across the globe.
Chefclub is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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