Cartoon Network Enterprises has extended its presence across EMEA

The “Ben 10” cross category licensing program is now hitting store shelves across the region with both hardlines and softlines available.

License Global, Content Editor

October 8, 2018

1 Min Read

According to the NPD, “Ben 10” is among the top 10 action figures in the UK, France, Italy and Spain.

“Our partners have done an amazing job of capturing all the elements boys love from the show and translated them into innovative, engaging products that give kids the chance to live up to their dream of becoming Ben,” says Jo Broadfield, vice president, Cartoon Network Enterprises EMEA.

Additional initiatives include the Ben 10 “Omnitrix Glitch” microsite, a coding education platform, influencer partnerships, retailer activations, themed entertainment, costumed meet and greets and more. “Ben 10” season three will launch next year.

Read more about:

ben 10Cartoon Network

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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