April 6, 2018
The agency is already on board to represent Vera, Imperial War Museums, Victoria and more.
Licensing veteran Carole Postal has launched a new boutique licensing agency, called Spotlight Licensing and Brand Management, that will specialize in the representation of entertainment, art and design and digital properties, as well as corporate and character brands.
Postal will serve as the agency's president and brings extensive industry experience. Prior to founding Spotlight Licensing, Postal led the licensing agencies CopCorp Licensing and Knockout Licensing. During her tenure, CopCorp developed a host of successful licensing programs for a variety of properties including Jim Benton's It's Happy Bunny, international fashion brand Pink Cookie, "Thomas the Tank Engine" and Ringling Bros. and Barnum & Bailey Circus, among others. At Knockout, she led the management of entertainment properties such as "Downton Abbey" and "Outlander."
Jodi Gottlieb will serve as the agency's senior vice president of licensing, and Ken Wong has taken on the role of director of marketing.
"Starting a new company is always exciting, but launching Spotlight Licensing is also a little bittersweet because it represents a new chapter in my professional life after the passing of my husband Bob Postal," says Postal. "Bob was co-founder and such a big part of CopCorp Licensing, and then a driving force behind Knockout Licensing, so starting a new business venture without him is a big step for me both professionally and personally. Clients and the licensing industry at large have been immensely supportive of this new venture, and we look forward to proving what we can do as Spotlight Licensing."
Spotlight has already signed several clients, including the fashion brand Vera, Great Britain's Imperial War Museums, the Victoria brand, Boo the World's Cutest Dog and "Downton Abbey."
For Vera, the agency is planning to bring a "fresh eye, renewed focus and new energy" to work with current licensees as well as to secure new opportunities in a variety of categories–ranging from iPad cases to high-performance fabrics. Spotlight is also looking to work with other agents around the world to help expand the brand.
Meanwhile, Spotlight Licensing will help bring Imperial War Museums' vast archive, which includes items and photographs spanning the history of modern war, to licensees throughout the U.S. and Canada for the first time.
Finally, the new agency will aim to build a broad licensing program for Victoria. The curated program will aim to encompass both fan-based and lifestyle product categories.
Spotlight Licensing will make its formal debut alongside its current roster of clients at this year's Licensing Expo, May 23-25, in Las Vegas, Nev.
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