May 24, 2023
“Bing and his Friends at the Cinema,” featuring episodes of the multi-award-winning animated series, “Bing,” along with exclusive additional animation, is coming to the Netherlands and Poland this summer.
“We are immensely proud that our feature-length ‘Bing’ presentations are selected by so many families to introduce their toddlers to the cinema,” says Jodie Morris, chief content distribution officer, Acamar Films. “We’re confident that families in the Netherlands and Poland, both very strong countries for ‘Bing,’ will absolutely love our latest release. ‘Bing and his Friends at the Cinema’ features brand-new interactive moments alongside some of our best-loved episodes and has been lovingly created to keep young children engaged and entertained as they find a new way to explore Bing’s world.”
Dutch “Bing” fans will be able to see “Bing en zijn Vriendjes in de Bioscoop” (“Bing and his Friends at the Cinema”) starting May 24, distributed by In the Air to over 120 cinemas across the Netherlands including cinemas from The Vue, Pathé and Kinepolis chains. On May 21, audiences attending Vue MiniMornings or Pathé’s and Kinepolis’ Kleuterbios screenings were able to see the special feature early. Also on May 21, The Vue hosted a premiere event for the presentation at its Hilversum cinema. The event included face painting and a meet and greet with Bing.
In Poland, “Bing i Przyjaciele na Dużym Ekranie” (“Bing and his Friends at the Cinema”) will be released by Ferment across all 44 locations of the cinema chain, Multikino, on June 17.
“Few preschool properties have made an impact in Poland quite like ‘Bing’ and Polish families cannot get enough of it,” says Sebastian Wojna, head, marketing, Multikino. “I am sure that, going by the strong love of ‘Bing’ in Poland as well as the success we have already seen for ‘Bing’ in cinemas, that ‘Bing and his Friends at the Cinema’ will do very well indeed.”
In addition to the Polish premiere of “Bing i Przyjaciele na Dużym Ekranie,”there will be more “Bing”on the big screen in Poland as the monthly screenings of “Bing” at Helios cinemas across Poland have now been extended into August. Coordinated by Polish free-to-air channel, Puls Kids, in partnership with Acamar Films, cinema screenings of “Bing”episodeshave been a part of Helios’ Filmowe Poranki screening program for children and their families since September 2022. The screenings feature a selection of “Bing” episodes from the 104 that are available in Poland as well as pre-screening activities such as competition, coloring, games and entertainment by local performers. The added dates for the Helios presentations of Bing are June 18, July 16 and Aug. 13. The extension into August means that the initial engagement, originally scheduled to run for three months, will run for a year due to demand from Polish families.
“Bing and his Friends at the Cinema” is one of four specially produced “Bing” cinema packages. “Bing at the Cinema” first premiered in the U.K. in 2019 followed by “Bing’s Christmas and Other Stories” and “Bing’s Animal Stories.” The latter projects have been localized into Polish, Dutch and Italian.
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