February 14, 2019
Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories. “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi. "We believe there are significant opportunities to leverage the distinctive design essence of Alessi into additional areas in and outside the home, allowing both existing and new consumers to experience Alessi in new ways. With Beanstalk’s long history in developing award-winning brand extension programs, the agency is perfectly positioned to assist us in this exciting new stage of development for the Alessi brand.”
Founded in 1921, Alessi is best known for its home products and high-profile collaborations.
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