Banijay Brands Confirms U.K. Version of 'Big Brother: The Game'

Banijay Brands, the commercial arm of Banijay, has announced the release of "Big Brother: The Game," as a localized version in the U.K. The launch coincides with the return of "Big Brother" to U.K. screens earlier this month across ITV1, STV, ITV2 and ITVX.

Created by game development studio, 9th Impact, the game offers players the opportunity to experience living in "Big Brother" houses, auditioning, competing in challenges and forming virtual alliances to navigate the pitfalls of housemate nominations and evictions.

The U.K. game, supported by ITV, will run through June 30. The game's skill is social, psychological, and interpersonal, and there is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000. 

"We have seen a growing community of fans of this ground-breaking game since the first launch in 2020," says Lex Scott, commercial director, gaming and gambling, Banijay Brands. "To now launch a U.K.-specific version, alongside its eagerly awaited return to screens, supported by ITV, is a testament to the strength of the game and the power of the 'Big Brother' brand."

"'Big Brother' is iconic, and it's a delight to be able to bring this title to more fans around the world," says Mark Quick, director, 9th Impact. "We're extremely passionate about delivering a game experience that reflects what the fans love so much about the show."

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"Big Brother: The Game" U.K. is available on the App Store and Google Play.