Animaccord Picks Firefly Brand Management for ‘Masha and the Bear’ in U.S.

“Masha and the Bear” now has representation in the U.S.

License Global, Content Editor

December 10, 2020

1 Min Read
mashaaandthebeaaar_2.png

Firefly Brand Management has announced that it has been appointed by Animaccord to represent “Masha and the Bear” as the U.S. licensing agent.

Commencing immediately, Firefly will seek to expand the brands presence with new licensing and promotion partners in key product categories that include electronic toys, apparel and promotions.

“We are so excited to be working with this special animated series and know that it will translate to a variety of exciting toys and products that children are going to love,” says Cynthia Modders, chief executive officer, Firefly Brand Management.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like