German kids’ TV broadcaster KiKA has picked up new “Masha and the Bear” content.

License Global

March 18, 2021

1 Min Read

The German free-to-air children’s channel KIKA has acquired rights to broadcast “Masha and the Bear’s” special musical season named “Masha’s Songs” and spinoff “Masha’s Tales” that will be aired daily on weekdays starting April 12 and April 26, 2021, respectively.

Moreover, KIKA will also air a new classical “Masha and the Bear” season on the channel’s prime time and will premiere Animaccord’s new educational musical spinoff named “Nursery Rhymes,” where Masha leads babies and toddlers through a world of nursery rhymes, helping them to tap into their hidden talents and develop them.

Animaccord and KIKA have a long-term partnership for “Masha and the Bear” cartoon with the first media deal in 2012, which is now secured for years ahead.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like