The cross-category deal will bring new content, retail and product opportunities to the company behind “Thunderbirds” and more.

License Global

November 23, 2020

1 Min Read
ITV Studios Expands Anderson Entertainment Partnership.jpg

Anderson Entertainment a content production company created by the late Gerry Anderson, who created “Thunderbirds,” Captain Scarlet” and more, has signed a new licence agreement with ITV Studios.

Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio, expanding its ranges of product derived from classic brands like “Thunderbirds,” “Captain Scarlet,” “UFO” and “Space:1999” – notably in apparel, publishing, toys and figures, homeware and giftware– and sell them worldwide. Importantly, the new agreement also enables the company to build sales opportunities with other retail partners.

“We’re delighted to have come to this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years,” says Jamie Anderson, writer/producer and managing director, Anderson Entertainment.

 “ITV Studios has been working with Anderson Entertainment for some time now, and it’s very clear to us that they have a loyal, engaged and growing fanbase around the world,” says Christina Lima, vice president, global franchise management and creative Services, ITV Studios. “They are the perfect partner to drive consumer product development and sales in an authentic and sensitive way which balances a commercial approach with respect for a group of highly respected heritage brands.”

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License Global

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