All3Media Launches ‘The Traitors’ Online Store

Following its successful debut in 2022, with Season 1 drawing in 34 million viewers on BBC iPlayer in the U.K. and substantial international growth, All3Media International has brought “The Traitors” licensed goods online.

Housing all official licensed products for “The Traitors,” the online store (Thetraitorsshop.com) will feature Ginger Fox’s card game, Rubies’ cloaks, Goliath’s board game, Penguin Random House’s interactive game book and the official soundtrack from Season 1 of BBC and Studio Lambert’s U.K. version. Additional products include a “The Traitors” hat, beanie, tote bag and water bottle.

“The launch of ‘The Traitors’ online store is an exciting moment for this globally beloved brand,” says Nick Smith, executive vice president, formats and licensing, All3Media International. “Showcasing this impressive selection of products on one exclusive platform means faithful fans can discover multiple ways to immerse themselves in the addictive and entertaining world of ‘The Traitors.’”

“The Traitors” is currently on air with its second season on BBC One and BBC iPlayer.

Learn more about the success of “The Traitors” in an interview with Nick Smith.