3D Sparrow Secures New Deals for ‘Booba’

Independent U.K. animation studio, 3D Sparrow Group, has expanded its non-dialog preschool and family comedy property, “Booba,” with the launch of the show’s fourth season, signing of new broadcast partners and a growing consumer products program.  

The newest season of “Booba” premiered on Netflix on Jan. 20. In further deals, ITV picked up seasons two and three for its new, free streaming platform, ITVX. STAR Channel exclusively acquired all four seasons for Greece, and 9GO! (Australia) and Pro Plus (Slovenia) both signed for the new fourth season, which all launched in Q4 2022. Season five is currently in production and scheduled to be delivered in 2024.  

The new broadcast developments follow 3D Sparrow’s appointment of IMG as the global licensing agency for “Booba” in 2022. IMG is currently building an extensive consumer products program across toys, apparel, FMCG, events and promotions.  

“‘Booba’ has been on a remarkable international journey over the last few years and quickly established itself in the hearts and homes of audiences around the world,” says Oli Bernard, chief executive officer, 3D Sparrow. “It’s fantastic to see the new seasons continuing to gather significant momentum, as demonstrated by the ongoing interest from audiences, broadcasters, platforms and licensees alike. We’re looking forward to fans enjoying ‘Booba’ and friends’ latest installment alongside the engaging merchandise offering – which both promise even more of the joy, fun and playful spirit they’ve come to know and love from the brand.” 

“Booba” recently reached the milestone of 1 billion quarterly views on YouTube for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date.