2C 2.0 to Make Social Campaign for ‘Blue’s Clues & You!’ Product Line

Promos have been created for the newest “Blue’s Clues & You!” product launch.

License Global

October 30, 2020

1 Min Read

Launching the first line of toys for “Blue’s Clues & You!,” the remake of the curriculum-driven interactive series “Blue’s Clues,” Nickelodeon has teamed with 2C 2.0 to create a linear and social advertising campaign.

The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome “Blue’s Clues & You!” toys, games and plush. 

Once the shoot was completed 2C created a product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto. The campaign also includes a mini-series of short social spots.

Read more about:

Blue's CluesNickelodeon

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like