'Ted Lasso,' Warner Bros. Discovery Global Consumer Products Unveils New Merch

Exclusive merchandise from the WB Shop and collaborations with licensees such as Build-A-Bear, Jeni's Splendid Ice Creams, USAOPOLY, Funko, McFarlane Toys, UNO and Stance announced to coincide with season three of "Ted Lasso."

License Global

March 6, 2023

2 Min Read
"Ted Lasso" 'Believe' T-Shirts
"Ted Lasso" 'Believe' T-ShirtsWarner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products has announced a lineup of "Ted Lasso" merchandise before season three of the Emmy Award-winning comedy. 

The WB Shop will release a new lineup of "Ted Lasso" gear and, additionally, Warner Bros. Discovery Global Consumer Products has teamed up with licensees, including Build-A-Bear, Jeni's Splendid Ice Creams, USAOPOLY, Funko, McFarlane Toys, UNO and Stance for new merchandise. 

The new season of "Ted Lasso" will premiere worldwide on Wednesday, March 15, on Apple TV+, followed by new episodes released weekly on Wednesdays. 

Watch the "Ted Lasso" season three trailer here. 

The new WB Shop "Ted Lasso" products include: 

The BELIEVE capsule features apparel, accessories, home/office products and sporting goods with Lasso's motto, including an exclusive T-shirt collection inspired by each character's Believe signs. A Believe necklace, a headband, a soccer ball and a dart board are also included in the collection.  

AFC Richmond apparel and accessories, including sweatshirts, a cropped hoodie, women's muscle tank, AFC Richmond arrows sweatpants and headband, all sporting the team's logo.  

'Ted Lasso' AFC Richmond Cropped Hoodie, Warner Bros. Discovery Global Consumer Products

"Ted Lasso" AFC Richmond Cropped Hoodie, Warner Bros. Discovery Global Consumer Products

Launching on March 15 will be customizable "Ted Lasso" bobblehead character T-shirts, plus seasonal home goods, including a pool float, beach tote bag and towel in yellow and blue AFC Richmond colors and logos. 

Related:Jeni’s, Warner Bros. Discovery Global on Ted Lasso Ice Cream Flavor

Additional season three products from Warner Bros. Discovery Global Consumer Products' licensees include: 

Jeni's Splendid Ice Cream 

Fans of the show who have ogled Ted's homemade shortbread cookies from their couches can now eat along with Rebecca, thanks to  Jeni's 'Biscuits with the Boss' ice cream.


A Ted Lasso Bear teacup bundle and a  Biscuits with the Boss bundle, each with individual accessories. 


Monopoly Ted Lasso from USAOPOLY enables players to buy, sell, and trade properties like Nelson Road Stadium, The Owner's Box, and Keeley's Flat while advancing or gaining riches with Lasso-inspired Believe (Community Chest) cards and Smells Like Potential (Chance) cards. Customized tokens include symbols from the show in miniature form; Ted's Visor, an Army Man, a Goldfish, a box of those famous little biscuits, a teacup and the Believe sign. 

'"Ted Lasso'"Monopoly, USAOPOLY

McFarlane Toys 

Detailed limited edition 6-inch scale posed figure of Ted Lasso, including a scenic, printed back-drop and environmental base for display.  


The UNO "Ted Lasso" card game features graphics inspired by characters and scenes from the show.   


Two sock styles inspired by the AFC Richmond football club mark and coach Ted Lasso. 


A 500-piece "Ted Lasso" FUNKO POP Puzzle

About the Author(s)

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