Zag Pounces on ‘Ladybug’ Products

Zag has signed on three new licensing partners to create a raft of products for its animated series “Miraculous: Tales of Ladybug & Cat Noir.”

Bulldog Licensing, the series’ U.K. licensing agent, brokered the deals.

New partners include Smith and Brooks for apparel consisting of t-shirts, leggings, dresses and swim; William Lamb for bags and purses; and Rainbow for costumes.

“The popularity of ‘Miraculous’ is incredible and this is translating into the licensing sector,” says Rob Corney, managing director, Bulldog Licensing. “With retailers across the U.K. reporting strong sales of branded merchandise, so it’s no surprise we have so many partners joining the program.”