ZAG Announces Multiple ‘Miraculous’ Deals

Multiple worldwide deals for “Miraculous” have been announced.
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License Global

August 31, 2020


ZAG has announced new licensing partner deals and renewals across key categories for “Miraculous - Tales of Ladybug & Cat Noir.” 

Categories include publishing, apparel, food and home décor. Zag has announced new major partners around the globe in each category.

“’Miraculous’ continues to be one of the most beloved brands around the globe and bringing aboard so many new best-in-class partners, as well as continuing our long-standing relationships is a testament to the tremendous popularity of the brand,” says Julian Zag, executive vice president global operations, ZAG Entertainment.  “We are currently in production on seasons four and five of the series with two new TV movie specials set to debut on Disney Channel and Disney+ at the end of this year and early next ahead of our [$70 million] theatrical move release.  We’ve sold over 150 million products at retail over the past three years, and ‘Miraculous’ is the number one direct-to-retail license for Spirit Halloween for kids and adults. Winning 15 prestigious awards, and with over 100 million downloads of the official app, the future continues to look absolutely ‘Miraculous!’”  


North American licensing partners include Little, Brown Books for Young Readers


a division of the Hachette Book Group, and InSpirit Designs, a


division of lifestyle retailer Spencer Spirit Holdings that owns and operates Spencer’s and Spirit Halloween.


The multi-year deal with LBYR


includes picture books, leveled readers, storybooks, chapter books, middle grade novels, guidebooks and sticker books. InSpirit Designs will create costumes and accessories for wholesale retailers. 

Other new licensees for North America include Jay Franco for bedding and home décor; Handcraft Manufacturing for underwear; and Customized Personal Solutions, operator of e-commerce shop TV's Toy Box for print on demand merchandise for kids. 

Products will begin rolling out in fall 2020 through 2021.

In Europe, multi-territory licensees Panini and Ferrero continue their relationship with ZAG.  Panini has renewed its multiyear, multi-product deal that includes their signature sticker album program, monthly magazine program, plus traditional books in Germany. For  Ferrero


“Miraculous” Kinder Surprise Eggs and other seasonal product have now been launched in more than 50 countries.

In France, ZAG continues its relationship with McDonald’s – a


May and June promotion featured “Miraculous” themed arts and crafts kits with collectible cards; a new license has been signed with


La Plume Dorée


for a range of back to school products; Turbulences launched a new “Miraculous” lifestyle magazine in June; and Prodhex will launch first aid kits for new adventurers. Elsewhere in Europe, new publishing agreements have been signed for a variety of products, including Eksik Parca Yayincilik Ticaret (Missing Piece Publishing) in Turkey, Ranok Publishing Limited in Ukraine and Kennedy Publishing in the U.K.

In Latin America, newly appointed The Novelty Book Company


becomes ZAG’s pan-regional publishing partner, with book programs going into Mexico, Argentina, Bolivia, Paraguay, Uruguay, Chile and Peru. 

Also recently renewed is an agreement with Australia’s Five Mile Press who will continue to publish chapter books, novelizations, guidebooks and book gift sets, together with additional new categories.

The new consumer products’ deals for “Miraculous” coincide with the retail roll-out of the new toy line from ZAG Lab, ZAG’s toy division, and Playmates Toys.


The first product line from the two companies –

since announcing their long-term global alliance earlier this year

– is set to debut this fall across key European territories including U.K., France, Germany, Italy and Benelux, as well as Mexico, and throughout the rest of the world in 2021.

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