Viacom Networks Look to New Experiences

Viacom networks BET Networks and Nickelodeon have taken their newest television shows on the road.

Nickelodeon has inked a deal with Red Tail Productions, a Red Tail Entertainment subsidiary, and CB Entertainment for a new, multi-city live stage tour inspired by the TV gameshow “Double Dare.”

The live show will invite two teams made up of select audience members who will compete to win prizes by tackling trivia questions, physical challenges and the infamous obstacle course. Original gameshow host Marc Summers and his sidekick Robin Russo will host the event.

“Hosting the Double Dare Live tour couldn’t be any more exciting, and I look forward to bringing the fun and messiness of Double Dare to audiences across the country,” says Marc Summers, host, "Double Dare Live." “Doing the show again with my sidekick Robin will fulfill childhood dreams of the generation that grew up with us and introduce this classic show to the next generation.”

The Double Dare Live Tour will kick off Oct. 30 in Fayetteville, N.C., and will tour North America through Nov. Stops include Cincinnati, OH; Baltimore, MD; Newark, N.J,. and more.

Tickets will become available Aug 24. at 10 a.m. EST on DoubleDareLiveTour.com.

The new “Double Dare” series airs on Nickelodeon.

In a separate deal, BET Networks has teamed with creative technology studio WP Narrative for a new interactive experience in celebration of its new series, “The Bobby Brown Story.”

Under the terms of the agreement, WP Narrative created Bobby Brown “Theatre of the Mind,” a 30-foot Bobby Brown head replica that doubles as an art installation and sensory experience. The installation offers fans of the R&B singer a chance to walk through Brown’s mind and experience interpretations of his music, relationships, highs and lows.

“BET Networks continues to elevate viewer engagement in new and creative ways as it expands the impact of the much-anticipated miniseries ‘The Bobby Brown Story’ to include an immersive fan experience during this NYC’s HARLEM WEEK,” says Jeanine Liburd, chief marketing and communications officer, BET Networks. “We are thrilled to partner with the innovative team at WP Narrative to amplify the buzz of the biopic and offer viewers a sneak peek into the mind of R&B legend Bobby Brown. This multilayered-storytelling installation is part of several activations lined up for the series and will definitely get fans excited for the series!”

Installation highlights include;

-Projection mapped brain synapses and floating 3-D holograms of imagery from Brown's life.

- The three-story-tall inflatable head of Bobby Brown as he appeared in the '90s, created in collaboration with the art collective, CoolSh*T.

- A holographic entrance that includes a FogScreen Projection, video imagery on a wall of fog that creates a 3-D image that people can walk through and touch.

- HyperVsn Holograms – 3-D holograms, and a 2-D Projection Mapped Light show of Bobby’s brain science.

“The Bobby Brown story installation” is now open to the public on Lenox Terrace & 135th St. in New York City’s Harlem neighborhood.

“The Bobby Brown Story” is slated to air Sept. 4-5 on BET Networks.