Spotlight Licensing Rings ‘Call the Midwife’ for N.A. Licensing

Neal Street Productions has appointed Spotlight Licensing and Brand Management to launch and manage the U.S. and Canadian merchandise licensing program for the “Call the Midwife” television series.

Spotlight Licensing will act as the exclusive North American sub-agent for “Call the Midwife.” The agency will coordinate efforts with the property’s global master agent Metrostar as they seek licensing partners across a wide range of product categories including gifts, novelties, apparel, accessories, housewares, stationery, puzzles, games and dolls.

“’Call the Midwife’ has engaged tens of millions of viewers over the years with its profound storytelling, compelling portrayals, and period costumes and setting,” says Carole Postal, president, Spotlight Licensing. “Knowing PBS expects the upcoming season to reach 16.9 million unique viewers when ‘Call the Midwife’ returns for Season nine starting March 29, Spotlight is honored and excited to be given this opportunity to make this powerful and beloved property available now for licensing here in the U.S. and Canada.”

Spotlight has already signed and begun working with its first “Call the Midwife” licensee. Rizzoli International Publications has been granted the license to publish “Call the Midwife” 2021 wall calendars and 2022 wall calendars under its Universe Publishing imprint.