Sherwin-Williams plans to launch "HGTV Home by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011.
The licensing partnership includes eight color collections, each containing 20 coordinating colors; and branded tools including brushes, paint rollers, tape, gloves, and drop cloths.
"The new alliance capitalizes on the strengths of both organizations, incorporating HGTV's popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products," says George Diver, senior vice president of marketing at Sherwin-Williams.
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