‘Sesame Street’ Extends Partnerships for 50th Anniversary

The children’s show is expanding into streetwear, beauty and more.
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License Global

December 10, 2019


Sesame Street Workshop, the non-profit organization behind the children’s show, is partnering with names in streetwear, fast fashion, beauty and more. All collections are in honor of “Sesame Street’s” 50th anniversary.

China Glaze nail polish recently launched its second “Sesame Street

 collaboration of the year, the 50 Years and Counting collection. The line features shades that are inspired by the characters’ personalities such as Giggling All the Way, Cele-bert, A Grouchy New Year, Me Ate Santa’s Cookies and T is for Tinsel.

The Bathing Ape x “Sesame Street

 collection, the second collaboration from the cult Japanese streetwear brand, features t-shirts, hoodies, totes and keychains featuring BAPE’s Milo and Baby Milo alongside Cookie Monster, Big Bird and more drawn in the Bape illustration style. Smash + Tess teamed up with “Sesame Street” for rompers, adorned with two limited-edition “Sesame Street” prints.

Canadian-based fashion design house Peace Collective’s exclusive collection pairs

the “Sesame Street

 characters with Peace Collective’s trademark slogans across apparel and accessories. The line includes sweaters, t-shirts, hats, mugs, pins and magnets.

Designer Isaac Mizrahi has designed a new line of beanies for adults featuring his favorite characters – Elmo, Cookie Monster and Big Bird.

Last but not least, H&M’s capsule collection for men consists of pieces using “Sesame Street’s” vintage art along with pops of color. Pieces include twill overalls, a jacket, a cotton shirt and a jacquard scarf that feature a black and white repeat pattern of the “Sesame Street” sign.

“We’re proud to work with unique lifestyle brands in creating and delivering sought-after product lines geared specifically for adults featuring the ‘Sesame Street’ characters,” says Gabriela Arenas, vice president, licensing, N.A., Sesame Workshop. “The collaborations give our fans an opportunity to continue to engage with their beloved childhood friends this holiday season while celebrating ‘Sesame Street’s’ 50th anniversary.” 

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