Rocket will manage the licensing rights in the U.K. and Ireland. The agency will be discussing the exciting new brand with potential partners in a wide range of categories including toys and games, stationery, publishing, homewares, apparel, accessories, food and drink, educational tools, partyware and digital.
“’Kiri and Lou’ brings something completely fresh to the preschool sector,” says Charlie Donaldson, joint managing director, Rocket Licensing. “The animation employs a traditional stop-motion animation technique, which brings not only a different look, but a different pace to the screen and enables fully developed characters, environment and stories. The brand is the perfect mixture of a calm and gentle approach to exploring personal and social education for young children, with fun, laughter and adventure. The rich design and writing offer a huge scope for licensed products.”
Rocketalso sees potential to explore options for sustainable and environmentally conscious product and partnerships, keeping with the brand’s core values and messaging.
“We are delighted to partner with Rocket Licensing for the U.K. and Eire,” says Fiona Copland, chief executive officer and producer, Stretchy, which produces the series. “They share the values of this brand and bring a wealth of experience working with high quality IP that is beloved across the U.K.”
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