Raydar Media, Mackinnon and Saunders Team for ‘MixMups’

Raydar Media and Mackinnon and Saunders have announced that they are teaming up to produce a new preschool stop frame animated TV series. “MixMups” was created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign, who felt that there was a need for more visibility of disability on screen.

“In ‘MixMups,’ I wanted to create an innovative show and brand, bursting with fun, magic and play, which would bring disability representation into the mainstream in a way which has never been done before,” says Atkinson.

Mackinnon and Saunders, whose credits include work on global preschool brands such as “The Twirlywoos,” “Postman Pat SDS” and “Raa Raa the Noisy Lion,” will produce the show from their Manchester-based studio and workshop facilities. 

“We fell in love with ‘MixMups’ the moment we saw it and are delighted to be able to use our considerable experience in producing preschool programming to bring the show to life,” says Peter Saunders, co-founder, Raydar Media. “‘MixMups’ is first and foremost a fun-filled entertaining show about these three lovable, highly authentic and highly individual kids through who audiences around the world can experience all the comedy ups and downs of preschoolers at play but in this wonderful, magical world that Rebecca has created. It truly is a show for everyone.”

Licensing expert Valerie Fry is on board as part of the Raydar Media team to oversee the development of a global consumer products program in tandem with the television rights team.